Sales Development Representative – Colibri Group (Remote)

About the Role

• Job Title: Sales Development Representative (SDR)

• Company: Colibri Group

• Job Type: Full-Time, Remote

• Location: Open Globally remote

• Experience Level; Entry to Junior (1–3 years)

Introduction: Where Passion Meets Potential

Imagine being the spark that connects professionals to life-changing education—without stepping into an office. As a Sales Development Representative at Colibri Group, you play a pivotal role in shaping careers and empowering licensed professionals by introducing them to top-tier online learning platforms.

Rather than random cold calls, you’re delivering value: helping people continue or earn certifications, stay sharp, and elevate their career possibilities. And you're doing it entirely remotely—with purpose, creativity, and measurable impact.

About Colibri Group: Legacy Meets Learning

Colibri Group isn’t just any ed-tech company. Since 1998, they've delivered online education with a mission: helping licensed professionals—from real estate agents to healthcare practitioners—"achieve more, adapt, and thrive." Today, their platforms support over 1 million customers annually, spanning real estate, healthcare, financial services, teaching, valuation, and accounting. With a team of 1,500+ mission-driven professionals, Colibri blends high-quality certification solutions with a deeply empathetic company culture built on Love, Joy, Boldness, Teamwork, and Curiosity.

Role Overview: Where You Fit In

As an SDR, you’re the first point of contact. This means:

• Sourcing opportunities through proactive prospecting (phone, email, social media).

• Researching target accounts and decision-makers, ensuring personalized outreach.

• Qualifying leads—ensuring budget, timeline, and needs align with Colibri's offerings.

• Booking demos or meetings for senior sales team members.

• Collaborating cross-functionally to refine messaging and give marketing actionable feedback.

• Tracking every activity meticulously in CRM systems. 

Day-to-Day Responsibilities: Making Magic Happen

A typical day might flow like this:

• Start with account research—knowing what industries, pain points, or trends your leads care about.

• Dial through your list—40+ outbound touches, personalized and value-focused.

• Book discovery calls or demos, aligning calendars seamlessly.

• Log activity with precision in your CRM (HubSpot/Salesforce), ensuring all touchpoints are traceable.

• Sync with marketing: what messaging works, what doesn’t, and what assets helped convert interest.

• Collaborate with senior sales associates on strategy—shaping outreach campaigns.

Each outreach is an opportunity. Each data point you collect makes the machine smarter.

What You’ll Need to Win

Here’s what sets stellar candidates apart:

• Education: A Bachelor’s—ideally in Business, Marketing, or Sales.

• Experience: 1–3 years in B2B sales, lead generation, or customer-facing roles.

• Skills: Strong communicator with storytelling flair. Organized, detail-driven, with CRM fluency.

• Sales Acumen: Comfortable tackling objections, staying energetic, and driving forward.

• Industry Savvy: Familiarity with financial planning or CFP® certification is a bonus—and resonates with messaging.

Why This Job Rocks

• You help real people—aspiring professionals looking to earn or renew credentials.

• Full sales growth trajectory—unlimited earning potential and clear metrics.

• Mission-rich environment—work with a brand that truly empowers learners.

• Unmatched flexibility—build client relationships from home, anywhere.

• Everyone applies—Colibri encourages diverse applicants, even if you don’t tick every box.

How to Shine in Your Application

To stand out:

• Share a story where your outreach converted—e.g., cold call → booked call → sale.

• Highlight CRM expertise—HubSpot or Salesforce wins counts.

• Showcase your resilience—how you handled rejection gracefully and kept reaching out.

• Express your motivation: helping professionals thrive through licensing or recertification resonates here.

Nailing the Interview

Sample Questions & Advice:

“How do you keep yourself motivated when calls don’t convert?” Share your process—reflection, practice, feedback loops.

“How would you introduce CFP® certification to a hesitant lead?” Show empathy and knowledge—“Let’s see how this unlocks potential earnings or credibility.”

“What's your CRM approach?” Explain: clean logging, tags, timing, task follow-ups, and reporting.

90-Day Winning Plan

Days 1–30

Learn the platforms and audience.

Shadow calls.

Draft hesitant-to-hot scripts.

Days 31–60

Start outbound.

Refine messaging based on results.

Develop experiments (e.g., email templates).

Days 61–90

Run thematic campaigns (CFO segment vs teacher segment).

Share insights.

Increase booking conversion rate.

This plan shows proactive thinking—something hiring teams love.

Avoid These Pitfalls

• Generic messaging—don’t spray “Hi there”; customize.

• CRM chaos—clean logs build predictability and accountability.

• No feedback loop—report your finds back to marketing or product.

• Ignoring soft skills—second-time outreach requires tact, empathy, and pacing.

Application Checklist

• Tailored resume—highlight prospecting wins and CRM tools used.

• Cover note—mention values alignment and outbound hustle.

• Prepare for live roleplays or email-writing tasks.

• Record motivational wake-up routine—shows consistency and discipline.

Final Thoughts 

This is more than a sales role—it’s a chance to level up your skills while empowering professionals across industries. If nurturing growth and mastering outreach excites you, this opportunity at Colibri Group deserves your focus.

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